New Partnership with Smart Patients
We are thrilled to welcome Smart Patients as our newest member of the World Breast Alliance! As a collective of like-minded organizations from around the globe, the World Breast Alliance is united by one mission: to improve breast health outcomes through collaboration, education, and innovation. Smart Patients brings a wealth of experience and heart to this cause, and we couldn’t be more excited to join forces in supporting individuals at every stage of their breast health journey.
About Smart Patients
Smart Patients is an online community for people seeking information and support around breast cancer and breast health. It’s a space where patients and caregivers can learn about scientific developments related to their condition, share their questions and concerns with other members, and use what they learn in the context of their own lives.
At the core of Smart Patients is a powerful belief: patients are the most underutilized resource in healthcare. By fostering community-led learning and support, they empower patients to become experts in their conditions. Time and again, they’ve seen how informed patients improve the care they receive — and in doing so, help drive change in the healthcare system as a whole.
Working Together
When asked why they wanted to become a member of the World Breast Alliance here is what Kathryn Burn, CEO of Smart Patients, said, “We were inspired to join the World Breast Alliance because of the incredible, global impact KYL is making in early detection and breast health education. From the Know Your Lemons app to your visual campaigns and Lemonista training program, you’re transforming awareness into action in such a creative and approachable way. At Smart Patients, we believe that every woman diagnosed with breast cancer deserves a safe, trusted space to connect with others who’ve been there.
By partnering with you, we hope to complement your prevention and education efforts by providing ongoing social and emotional support once someone receives a diagnosis.
“Knowing you're not alone gives you the confidence and clarity to seek information and make informed decisions about your health. Together, we can build a brighter future—from early detection to survivorship—grounded in empathy, empowerment, and community."
Meet Kathryn Burn, CEO of Smart Patients
At the helm of Smart Patients is Kathryn Burn, a passionate advocate for patient-centered care. Kathryn’s career began in global drug development, where she led strategic planning for oncology teams working on targeted therapies and immuno-oncology treatments across adult and pediatric populations.
Now, as CEO of Smart Patients, Kathryn brings that same focus on impact to patient education, advocacy, and peer support. She’s passionate about creating spaces where people feel less alone, more informed, and empowered in their health journeys. Kathryn's commitment to patient-centered care aligns seamlessly with initiatives like Know Your Lemons, aiming to empower individuals through accessible information and community support.
