Know Your Lemons Foundation Press Room •
Know Your Lemons Foundation Press Room •
Media Relations: hello@knowyourlemons.org
What makes the Know Your Lemons Foundation unique?
We are the only charity that is solely focused on early detection on a global scale.
Health equity is built into our design. We are the only inclusive breast cancer awareness campaign that appeals to various ages, genders, ethnicities, and literacy levels simultaneously, available in 34 languages.
Our #knowyourlemons campaign has reached 1.85B people online.
Our award-winning breast health app is specifically designed to improve early detection through creative education, available in multiple languages.
We have trained over 800 Volunteer Global Educators that teach Know Your Lemons™ Breast Health Classes in over 60 countries.
We are an Associated Member of the United Nations Department of Global Communications aligned under SDG Goal #3: Health and Well-being and #5 Gender Equality for breast cancer, and a panel member of the WHO Global Breast Cancer Initiative.
We are an Associated Member of the Union for International Cancer Control (UICC) and an Associated Member of the Advanced Breast Cancer Global Alliance.
Our Global Breast Health Equity Program consists of 3 Initiatives:
Campaign, App, and Breast Health Classes.
Each is designed to creatively educate and improve early detection for breast cancer.
OUR CAMPAIGN
Uses lemons instead of breasts to show 12 signs of breast cancer
Over 1.85 billion people have seen the #knowyourlemons campaign online
Available in 34 languages
Many women have said seeing this image is what led to their early diagnosis
Overcomes barriers of taboo, fear, and literacy
The only campaign that communicates across various ethnicities, genders, ages, and literacy levels
Ask for media images at hello@knowyourlemons.org
Popular social media posts: Instagram Facebook
60 second video on Youtube
OUR APP
Webby Award nominee, Top 5 Fitness Apps, 2019 and 2022, 2023
Available in English, Spanish, French, and German
Explains the 12 symptoms of breast cancer in detail, and what to do if you notice a change
Makes a custom screening plan based on your personal risk
Predicts when your breasts become naturally tender or lumpy, so it’s easier to tell a normal lump from a suspicious one
Sends you reminders based on your breast cycle
Explains self-exam with a fun audio guide that's entertaining and incredibly educational
Prepare for, and book your mammogram and other breast tests
Tap a button after you self-exam to help raise funds for early detection
Lets you book a mammogram straight from the app
Beautifully designed, and the only Webby-awarded breast health app available
View the app here
OUR GLOBAL VOLUNTEER EDUCATOR PROGRAM
Launched our Volunteer Educator Training Online Course in March 2020
Know Your Lemons® Classes are taught by 800+ volunteers that have been trained and certified as Know Your Lemons Global Educators
90,000+ people have been taught in-person and online in over 60+ countries
Is taught in any language with universal teaching tools designed to address health equity challenges
Our volunteers include patients, physicians, nurses, community health workers, and other people passionate about early detection
View volunteer stories here.
We can educate anywhere
Because we don’t show breasts, we can actually educate a whole lot more. No censorship, no discomfort, just learning about symptoms, the importance of screening in a way that opens up breast health conversations for the first time.
About our Founder, Dr. Corrine Ellsworth-Beaumont MFA, PhD
One of the leading experts in Design Thinking for Healthcare, Corrine is one of the only graphic designers in the world that has a doctorate degree in how to communicate with global audiences when it comes to taboo and health-related topics.
Developed the campaign after losing both her grandmothers and a close friend to breast cancer, then started the charity in 2014, leaving her job as a business professor in London to pursue it full-time in 2016.
The campaign went viral in 2017, where she appeared on the BBC, CNN, and other media outlets in most every country in the world.
Current member of the WHO Global Breast Cancer Initiative (GBCI) Health Education Working Group (WG1)
Named by GoodEra in the Top 9 Women Leading Diversity and Inclusion the US
Speaker on the topic of Design Thinking for NGOs at the United Nations Conference in 2019, and presenter at the World Cancer Congress in 2018
Designed the Know Your Lemons app that is the first to receive three Webby awards as a Top 5 Health and Fitness app.
Read Corrine’s full story here.
How to Refer to Know Your Lemons Foundation in the Media
Use “Know Your Lemons Foundation” when referring to the organization.
Know Your Lemons® is a registered trademark and the name of the campaign.
How you tag us on any social channel: @knowyourlemons #knowyourlemons
Contact us about getting a set of images to use in press stories.