How to measure your social media reach

You can measure your Instagram and Facebook reach in one place — Meta!

1. Click the link below to login to your organizations Meta Business Suite account.

2. Locate the “Reach” box and click the arrow on the top right corner.

3. On the top right select the correct date range for the past 12 months (Custom date range).

4. Hover over the Reach number to get the exact number.

5. Switch between your Facebook and Instagram account next to the date range button and record your reach numbers.

Reach = Impressions! Unlike other social platforms, LinkedIn defines Reach as Impressions.

1. Click the button below to login to your organizations LinkedIn Analytics.

2. Change the date range to the last 365 days.

3. In the Metrics box be sure that Impressions is selected in the green oval.

4. Add your Organic and Sponsored numbers together and record.

1. Click the button below to login to your TikTok Business Suite.

2. Go to Overview under Analytics and select the past 365 days for your date range.

3. Record the Reach number as shown in the picture above.

1. Click the button below to log in to your organizations YouTube studio dashboard.

2. On the left hand menu, select “Analytics”.

3. Go to your “Content” tab.

4. Select “All” next to “Videos” and “Shorts”.

5. Scroll down to “Impressions and how they led to watch time” and record that number.