"Be a Smart Cookie, Know Your Lemons" was the slogan of our partnership with the legendary US cookie company Crumbl the first week of October. The result? Educating over 1.5 million people during the week, and raising over $72,000 for the Know Your Lemons Foundation’s early detection initiatives.

Social Media Sensation Crumbl Cookies and Viral Know Your Lemons® Foundation Launch “Be a smart cookie, Know Your Lemons” campaign for Breast Cancer Awareness

Viral campaign #knowyourlemons promotes award winning early detection app for breast health and period tracking through the #know12give12 challenge

NA-KD launches a lifesaving collaboration during breast cancer awareness month: a charity campaign with the global organisation, ‘Know Your Lemons’.

This month we are featuring the doctors of the Uzima Association, our charity partner in Burundi Africa, who have been educating women about breast health with the help of Know Your Lemons.

found it amazing how the graphics could clearly explain the symptoms of cancer in a playful and at the same time assertive way, which is perfect for the Brazilian public. This is when I decided to become a volunteer educator!

The KYL campaign does not use hard to understand medical jargon and is inclusive of all learning styles. Using a lemon makes it appealing to patients and educators alike.

"After my lumpectomy, Know Your Lemons helped me learn my 'new normal'. It’s a big reason why I’m now an educator with them!"