New Corporate Partner AVIDLOVE Launches Global “Pink is Our Promise” Campaign
New Corporate Partner AVIDLOVE Launches Global “Pink is Our Promise” Campaign
At Know Your Lemons, our mission is to save lives through early detection of breast cancer. That’s why we’re thrilled to announce our new partnership with AVIDLOVE and their new global campaign: “Pink is Our Promise, Love is Our Mission.”
This three-month initiative, running September 1 through December 1, combines the strength of AVIDLOVE’s design with our life-saving education. Together, we’re raising awareness, sparking conversations, and empowering women everywhere to feel confident not only in their bodies, but also in their breast health.
A Collection with Purpose
AVIDLOVE has reimagined its signature designs into a Pink Limited Edition Collection—created to symbolize care, strength, and femininity. And there’s even more meaning stitched into every piece: 10% of proceeds will be donated directly to the Know Your Lemons Foundation, fueling our breast health programs in over 30 languages and helping us reach underserved communities around the world.
Every product comes with a Breast Self-Exam Guide Card and a Healing Message Card—because beauty and comfort mean more when paired with knowledge and encouragement.
More Than Just Lingerie
This campaign is about more than fashion. It’s about participation, awareness, and action. AVIDLOVE is inviting those who have experienced breast cancer firsthand to share their stories of resilience. Selected storytellers will receive a complimentary pink gift box and may even be invited to join a special runway showcase—a celebration of survival, strength, and the power of being seen.
Why This Matters
At Know Your Lemons, we’ve changed the way women learn about their breasts—using a lemon to illustrate the 12 symptoms of breast cancer in a way that’s clear, approachable, and easy to remember. This campaign with AVIDLOVE takes that work further, pairing education with empowerment to reach even more women across cultures and languages.
“Pink is Our Promise, Love is Our Mission” is not just a slogan—it’s a shared commitment to nurture, to educate, and to uplift. Together with AVIDLOVE, we’re turning awareness into action and helping women everywhere take charge of their breast health.
Explore the collection or share your story at avidlove.com
